Year

2026

Industry

Health & fitness app

Services

Brand identity, Visual language, App UI

Status

Unreleased concept

Highlights

The Wordmark: AI, Without Saying AI

Ottavia runs on AI, but the brand never shouts it. The four-point spark that marks AI everywhere sits where the dot on the i should be. Most people just read a name. The ones who know, see the spark.

The Graphics: Lines That Carry the Data

The lines come straight from the app, tracing routes, heart rate, sleep and training load. Their intersections reflect how Ottavia connects sleep, training and food. Labels like “20km left” follow the lines, while the graphics flow between photos and app screens, bringing brand and product together.

A runner drinking on a mountain trail, shot in motion

The Imagery Language: Always in Motion, Always Outside

Ottavia is built for marathoners, triathletes and Ironman athletes, people who live to run. So the camera never stands still. Every image is blurred by speed and shot out on trails, hills and open roads. Nobody in these photos is posing.

A Calm Voice for People Who Live to Run

Ottavia is an AI wellbeing app for endurance athletes. It connects sleep, training and nutrition, then explains the patterns in plain words. We built the identity, the visual language and the first app screens. This is the brand as we delivered it, unreleased and complete.

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