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A designer, art director, and partner, who leads the studio's visual direction with strong strategic thinking and a broad, systemic view. She combines visual sensitivity with brand intelligence, shaping tone, color palettes, imagery, and clear visual systems that translate complex ideas into confident identities. With years of experience working with startups, tech companies, and product UI design teams, she brings clarity and direction to every project. She listens closely, understands clients intuitively, and connects brand values, business goals, and user needs into one coherent whole. Known for pushing projects forward and rejecting vague decisions, her process is grounded in research, real context, and a fresh, contemporary point of view. For her, design must work before it can be beautiful, with no shortcuts and a strong focus on trust and meaningful results.

A multidisciplinary designer, type designer, lecturer, and partner, bringing depth, precision, and execution capabilities into the studio's work. Holding a Master's degree in type design from ECAL in Switzerland, his practice spans typography, interactive media, and digital systems, combining technical rigor with a strong conceptual foundation. Through years of teaching and mentoring, he has developed a clear ability to guide processes, structure ideas, and move projects from theory into practice. He brings strong storytelling and structuring skills, helping teams turn complex products and strategies into clear, convincing pitch decks and presentations. With extensive experience across print, web, and digital platforms, he designs systems that work consistently across screens, paper, and physical environments, bridging design and implementation through close collaboration with developers and a focus on pixel-perfect, end-to-end execution.