Shoofi is a Wolt-style delivery app for Arab towns: restaurants, markets, pharmacies, flowers, all in one place. Every image in it came out of AI. The 3D cast, the food photography, the category icons, the illustrations inside the app. We art directed each one until the whole set read as one brand and not a folder of generations. Seven days leaves no room for a shoot.
Shoofi means “look!” in Arabic. The whole identity grows from one rounded diamond, the dots of the letter ش. It becomes the logo mark, the pattern, the app icon, and the frame around every food photo.
Shoofi’s developer shared the app’s code with us. Instead of a Figma file and a long spec, we worked directly in it, colours, type, components, screens, so the new design arrived already built. The developer reviewed and shipped, instead of rebuilding everything from scratch.
Warm, film-look food photography, cropped into the brand’s diamond. Around it, a 3D world in Shoofi green: couriers, scooters, gift cards, and the towns the app delivers to.
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