The core challenge was to clearly position ImagineSpaces as a technology company. The brand needed to showcase powerful generative visuals without being mistaken for a furniture or interior design business, framing the product as infrastructure for eCommerce teams, not a tool for interior designers.
The visual system is structured around layers. Furniture, tags, backgrounds, and environments are treated as modular building blocks that can be combined, replaced, and scaled. This layered logic mirrors the product itself, reflecting how spaces are edited, composed, and generated inside the platform.
Working with catalogs of thousands of products required showing both range and control. The visual system presents diverse environments, products, and aesthetic combinations, while making it clear they are generated by a scalable platform built to handle any collection, no matter how large.
ImagineSpaces is not about creating beautiful scenes, but about powering visual production at scale. The challenge was to brand a system that turns environments, products, and styles into operational assets, positioning visuals as infrastructure for eCommerce rather than creative output.
Marketing Strategy & Execution: Maya Dror Melamed
Motion Design: Alon Sivan
Development: Tabuzzco
Product Management: Mohanad Rabi
We designed the product to evolve at the pace of AI. Each screen is structured for clarity, fast decision making, and continuous scale. As new capabilities are introduced to the platform, the interface remains simple, intuitive, and easy to operate without adding friction.
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