Anagog works with massive amounts of on-device user data. The challenge was to turn noisy, overloaded metadata into a clear visual system. We designed data bubbles that surface contextual signals per moment, using density and hierarchy to suggest scale while keeping the experience clean and readable. The same logic carries into the logo itself, which acts as a minimal, distilled version of the data bubbles at the core of the brand.
Anagog operates across a wide range of industries, from mobility and retail to finance and gaming. The challenge was to express this range without chaos. We designed a custom icon system where each industry has its own character, while sharing a common structure, black outlines, and the brand's color palette. The result communicates diversity and focus at the same time, allowing the brand to scale across industries without losing coherence or distinction.
The challenge was to introduce human visuals that feel natural and credible without relying on studio shoots or heavy production. We curated visuals that capture real, everyday moments, avoiding the polished stock look while maintaining consistency, warmth, and relevance to the brand.
Anagog operates in an environment where data overload is the norm. This project focused on turning dense metadata and multi-industry complexity into a clear, coherent brand system that communicates control, precision, and scale.
Marketing Strategy & Execution: Maya Dror Melamed
Development: Tabuzzco
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